Back to blog

Bonuses in 2024: Types, Tax Implications, and Trends

Ryan Shank

Bonuses are a fantastic way to reward and show appreciation for your team's hard work and loyalty. They can boost motivation and help keep everyone aiming for success. Whether it's a cash bonus, a special gift, or a profit sharing plan, bonuses can make employees feel valued and part of the company's success.

This is exactly why you should be on top of the types, their tax implications, and the latest bonus trends. Luckily, that's what this 2024 guide is for!

Key Takeaways:

  • Bonuses are great for employee motivation.
  • Different types of bonuses suit different achievements.
  • Understanding the tax implications of bonuses is key to avoiding legal issues.
  • Trends in 2024 show a move towards more personalized bonus plans.

What Are Bonuses?

Bonuses are a form of additional compensation awarded to employees in addition to their base salary. These financial incentives recognize and reward employees for outstanding performances, contributions to company goals, or special occasions.

Bonuses can look quite different in form and size, ranging from cash bonuses, and stock options, to other non-monetary rewards.

They're a way for companies to motivate their workforce, improve staff satisfaction, and encourage loyalty. By offering bonuses, employers acknowledge the hard work and achievements of their staff and foster a culture based on merit and shared success.

No matter what form it comes in, year-end, performance-based, or otherwise, bonuses are a versatile way to improve compensation packages and align employee interests with those of the company.

How do bonuses work?

Bonuses work in many different ways but think of them as a strategic tool to incentivize and retain top talent. The mechanisms behind bonuses are designed to align with company goals, encouraging staff to exceed their targets and contribute to the company's overall success.

For example, a sales team might get cash bonuses for going above quarterly sales targets. This serves as a reward for past achievements and motivation for future performance.

Similarly, referral bonuses are given to current employees for introducing qualified candidates to the company. The criteria for bonuses change quite a lot but are often based on individual, team, or company performance metrics.

Employers can use this flexibility to tailor bonus programs to specific goals, ensuring the extra pay directly reflects the contributions and successes of their staff.

Types of Bonuses and When Are They Appropriate to Use

Here's a look at the various types of bonus plans and their most effective use case:

Performance bonuses

Performance bonuses are given to employees who meet or exceed certain performance metrics during a certain period. These criteria can be based on sales targets, project completion, or quality of work. This cash bonus payment is designed to reward both team and individual achievements.


  • Aligns employee and company objectives.
  • Motivates staff to achieve higher performance levels.
  • Provides tangible rewards for hard work and success.


  • Can create competition among employees, potentially harming teamwork.
  • Could lead to short-term thinking, focusing more on the bonus than long-term goals.

Best for

Target-driven companies trying to boost productivity and encourage high performance can benefit greatly from a performance bonus plan.

Sign-on bonuses

A signing bonus, also known as a one-time bonus, is an upfront payment offered to job seekers as part of the job offer. This type of bonus is used to attract the best of the best candidates, usually to fill positions that are in high demand or hard to fill.

A signing bonus can provide an immediate financial incentive for candidates to accept a job offer, especially in super competitive job markets or industries.


  • Makes job offers more appealing to top talent.
  • Helps companies stand out in competitive sectors.
  • Provides an immediate financial benefit to new hires.


  • Can be costly for the company.
  • Risk of new hires leaving after getting the bonus.
  • Might set unrealistic expectations for future compensation.

Best for

Organizations that want to attract highly skilled professionals in competitive sectors generally benefit the most from using a signing bonus plan.

Year-end bonuses

Year-end bonuses or annual bonuses, also known as annual bonuses, are usually given at the close of the financial year. The bonuses may be based on the company's performance, employee contributions, or as a token of appreciation during the holiday season. An annual bonus is a way to share the year's success with employees.


  • Can be adjusted based on the company's financial performance.
  • Rewards employees for their contributions over the year, enhancing loyalty and satisfaction.


  • Expectations for annual bonuses can lead to entitlement.
  • Might not accurately reflect individual performance.
  • Can cause financial strain on the company if not budgeted properly.

Best for

Organizations looking to boost morale and increase retention, in addition to those who value flexibility in payment.

Profit sharing bonuses

Profit sharing bonuses divide a specific amount of the company's profits among employees, usually paid as an annual or quarterly bonus. This type of bonus is another great way to align company and employee interests. It makes staff realize that their rewards are directly linked to the company's profitability.

A profit sharing bonus is often the best bonus option overall, particularly if a well-structured profit sharing plan template is followed. It encourages a more collaborative effort towards company objectives.


  • Directly ties employee rewards and company performance.
  • Encourages a sense of ownership and teamwork.
  • Can be a healthy financial reward during profitable years.


  • Fluctuations in business profits can lead to variable bonus payments.
  • May not accurately reflect individual performances or effort.
  • Requires transparent communication about financial health and profit calculations.

Best for

Organizations looking to foster a culture of collaboration and shared success. Also ideal for companies with clear financial tracking.

Spot bonuses

This immediate bonus payment is given to employees for exceptional performance, usually for specific tasks or projects. Other bonuses are usually awarded annually or quarterly, but a spot bonus is given on the spot to recognize and reward quick wins, stellar efforts, or significant contributions that have had an immediate impact on the business.


  • Gives immediate recognition and reward for exceptional work.
  • Encourages ongoing engagement and motivation among staff.
  • Very flexible and can be tailored to recognize various achievements.


  • Risk of it being seen as unfair if not distributed transparently and consistently.
  • Might not have a long-term impact on employee motivation.
  • Requires intense administration to manage and track spot bonuses.

Best for

Dynamic work environments looking to build a culture of immediate recognition and reward for contributions.

Referral bonuses

Referral bonuses are given when current employees refer job candidates who are then hired and successfully complete a probationary period. This incentive encourages employees to recommend qualified candidates from their personal networks, which helps the recruitment process significantly.  

Besides utilizing the networks of staff, referral bonuses also help in attracting talent that aligns with the company's values.


  • Encourages employees to help with the hiring process.
  • Helps attract candidates through trusted sources.
  • Can reduce recruitment costs and time to hire.


  • Potential for bias if employees refer friends or relatives who might not be the ideal fit.
  • May not always lead to successful long-term employment.
  • Needs a clear policy to manage expectations and communicate eligibility.

Best for

Organizations looking to grow their talent pool with high-quality candidates. Also suitable for companies seeking a cost-effective recruitment strategy.

Retention bonuses

This bonus is given to current employees to encourage them to stay with the company for a certain amount of time. A retention bonus can motivate staff to stay which can be useful for critical phases like mergers, acquisitions, and major projects. This type of bonus is designed to retain talent and maintain stability within the organization.


  • A retention bonus helps retain critical talent during important company transitions or projects.
  • Reinforces the value of the employee to the organization.
  • Can ensure business continuity and prevent the costs associated with replacing key staff members.


  • Seen by some as a short-term solution to retention issues.
  • Could lead to the expectation of frequent retention bonuses.
  • May breed animosity among employees if some aren't offered retention bonuses.

Best for

A retention bonus may suit companies facing significant changes or challenges and thus need experienced or skilled employees to stay on.

Commission bonuses

Commission bonuses are typically given to sales staff and are calculated as a percentage of the sales they land. It's a very direct financial incentive that's often a great motivator, increasing sales performances and company revenue.


  • Increases sales by tying compensation to performance.
  • Offers potentially unlimited earnings according to team or individual success.
  • Provides immediate feedback and rewards for sales.


  • Can result in competition instead of collaboration among team members.
  • May cause stress and burnout if targets are seen as unattainable.
  • Relying on commissions can lead to fluctuations in income, impacting financial stability.

Best for

Companies with a well-defined sales structure that are looking to drive sales performance and revenue growth.

Discretionary bonuses

As the name suggests, these bonus payments are made at the discretion of management and might not be tied to specific performance metrics. Discretionary bonuses can be given for loads of reasons like recognizing hard work, dedication, or helping along a huge project. One reason why discretionary bonuses are so attractive is because they let employers flexibly award employees.


  • Offers flexibility to award many different types of contributions.
  • Can significantly enhance employee motivation and loyalty by recognizing individual efforts.
  • Allows for the recognition of exceptional work, even if it doesn't fall under predefined criteria.


  • Potential for perceived unfairness and favoritism in the bonus distribution.
  • The lack of transparency around decision-making can lead to dissatisfaction.
  • Might not consistently motivate performance criteria for earning the bonus.

Best for

Organizations that prefer flexibility when it comes to rewarding employees for contributions that can't be measured easily. Environments with complex or vague performance metrics.

Non-monetary bonuses

Non-monetary bonuses are effectively the opposite of cash bonuses. They're still rewards but instead of money, staff are given rewards such as travel opportunities, gift cards, extra vacation, and even company merchandise. Non-monetary bonuses are used to appreciate and motivate employees in ways that enrich their personal and professional lives.


  • Allows employers to get very creative, and can be very memorable for staff.
  • Provides a more personalized approach to employee recognition.
  • Can create a stronger emotional connection to the company.


  • May not be valued the same way as cash bonuses are.
  • The perceived value of the gift can vary a lot among staff.
  • Requires very thoughtful selection to ensure rewards are meaningful to recipients.

Best for

Businesses wanting to build a positive workplace culture and make employees feel valued through personalized rewards. Can also work well for companies looking to keep operating costs at a minimum.

The Role of Bonuses in Employee Retention and Motivation

In the current job market, organizations always need to find effective ways to attract and keep top talent. Whether they're monetary or non-monetary, bonuses can have a huge say in staff retention and motivation. They acknowledge employees' efforts in a way that they can actually feel and benefit from.

Offering bonuses is a great way to satisfy and encourage employees, which are key factors in keeping them at your company.

Bonuses act as additional income, giving employees a reward that goes beyond their basic salary. This addition to a compensation plan is highly valued, as it can bolster the financial stability of employees. This makes them feel as if the company actually cares about them, which encourages them to stay and, oftentimes, work harder.

Employees staying longer reduces turnover and the costs associated with hiring and training new staff. This can be particularly helpful in smaller companies.

Also, a well-designed bonus program that awards company-wide success and not just individual achievements can make a work environment much more collaborative and supportive. This sense of community and shared purpose is incredibly difficult to foster without incentives.

What Employers Need to Know about Bonuses and Taxes

Before you rush to integrate bonuses into your payment structure, you need to have a good understanding of the tax implications. This helps ensure compliance and avoid potential issues with the  Internal Revenue Service (IRS).

When it comes to bonuses, the IRS classifies them as supplemental income. This means that employees need to navigate these regulations carefully by categorizing each bonus payment correctly to fulfill their tax obligations.

Distinguishing bonus payments from regular payments directly affects the employer's payroll tax responsibilities and the net bonus amount that the employee gets. The IRS mandates that employers hold a flat percentage of the bonus for federal taxes, in addition to state taxes, if applicable.

Withholding rates are different from the employee's usual tax rate, which can lead to confusion and the need for adjustment in tax returns. Employers are responsible for all the details, ensuring they withhold the correct amount of taxes from bonuses and accurately report the wages. This often needs an understanding of the fine print of tax laws, which is why tax accountants are a good route.

Tax laws can be pretty complex but ignorance isn't an excuse in the eyes of the law. Failure to comply with these requirements can result in penalties and interest charges. This is why employers always need to stay on top of their payroll.

Lastly, employers should always make employees aware of how bonuses are taxed and how it impacts their take-home pay. This helps to avoid confusion, manage employee expectations, and prevent dissatisfaction with the net bonus amount received.

Bonuses in Action: Two Companies Who Successfully Use Profit Sharing to Incentivize and Reward Employees

Ford and Johnson & Johnson are good examples of companies that have successfully implemented bonuses. They've done so in the form of profit sharing, which is one of the most universally appealing types of bonuses.

Ford recently enhanced its profit sharing scheme so that it reflects its strong financial performance and commitment to employee welfare. This move is aimed at boosting morale, encouraging collaboration, and retaining top talent. How? By directly linking employee rewards to the success of the company.

Johnson & Johnson took a slightly different approach, creating a profit sharing program structured as a 401(k) plan. This allows employees to contribute a portion of their paycheck, which the company then matches. This program incentivizes employees to contribute to the betterment of the company while planning for retirement.

The Johnson & Johnson program, in particular, stands out because of its inclusivity and flexibility, which is something all companies should strive for. Employees have the choice of receiving their share of profits as a lump sum or having it added to their 401(k) plan, receiving a healthy compensation package either way.

Both companies demonstrate the flexibility and power of profit sharing in attracting new talent, retaining employees, and promoting collaboration. Always look into exploring a range of employee incentive ideas.

Bonus Trends: Personalization of Bonus Structures

The modern workplace is always changing and so are aspects like bonuses and their structure. Companies are increasingly moving away from those old-school one-size-fits-all bonuses, like those effortless pizza parties, and going for a more tailored approach.

Bonuses are becoming more aligned with employee needs, preferences, and career goals. This trend shows a growing recognition of the diverse motivations and desires within the workforce.

A personalized bonus structure could include quite a wide variety of options, letting employees choose rewards that suit what they actually want.

For example, an employee might prefer stock options if they see the company having a bright future. Others might prefer a cash bonus to address immediate financial needs or extra vacation days for a better work-life balance.

No matter what they choose, giving employees options makes them feel a lot more valued and understood, enhancing their bond with the company.

Besides catering to the individual, these personalized bonuses also nurture a much more engaged and motivated workforce.

Empower Your Team: Discover the Benefits of Adopting Profit Sharing as Your Bonus Plan

Unlock your team's true potential by implementing a profit sharing plan today.

Don't know where to start? Take a look at ShareWillow's innovative profit sharing plan template. Tailored to enhance motivation and drive success, our solution can be seamlessly integrated into your bonus plan. Click to explore how else ShareWillow can transform your approach to employee incentives.


Ryan is the founder of ShareWillow. He's passionate about helping businesses create incentive plans that motivate and reward employees. He previously built and sold PhoneWagon.

Board Consent Agreement Template

Board Consent Agreement Template

This is a template for board consent approving a profit sharing plan.

Download for free
Performance Pay Case Study

Performance Pay Case Study

This case study by Edward Lazear is all about performance pay and productivity.

Download for free

How Bank of America's Profit Sharing Plan Works

Discover how Bank of America's Profit Sharing Plan can help you save for retirement and achieve your financial goals.

Continue reading

How to Implement a Successful Profit Sharing Bonus Plan

Discover the key steps to implementing a successful profit sharing bonus plan for your business.

Continue reading

Dividing the Pie: Revenue Sharing vs. Profit Sharing

Discover the ins and outs of profit and revenue sharing models, how they motivate stakeholders, and when to use them.

Continue reading

Follow our journey as we build the best call tracking software

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.