At a glance
First Rate Movers is a family-owned moving company Brian Tustin bought in December 2022. He brought a hospitality background and one belief: when the crew works hard for customers, the crew should share in the result.
Brian spent years in hospitality before he bought First Rate Movers, and he knows what good service is worth. When a crew pulls off a hectic cross-state move, he wants them to earn more than their hourly pay.
“Moving sucks and it's hard work. That's why people hire movers. I want the guys to win. They deserve to win.”
The spreadsheet grew with the business
For 18 months Brian ran bonuses and profit sharing by hand. Each payout had to account for jobs worked, customer reviews, and hours, and hours moved week to week with the job count. The spreadsheet kept growing, and he couldn't show it to the crew.
“I'm not going to share my whole spreadsheet with every crew member or every employee. Security and privacy reasons.”
A portal for every crew member
ShareWillow turned the spreadsheet into a structured profit-sharing plan. Each crew member logs in to a private portal and sees their own earnings and how the plan pays out, without seeing anyone else's numbers.
“When the team has their ShareWillow portal that they can log into, it makes it a really beautiful experience for everyone involved.”
Brian also wanted advice on the plan itself. ShareWillow works with many owners who share profits, so he could see how other businesses split them.
“It was an opportunity to activate an expert and learn how other industries and other owners distribute profits, to make sure we're doing it appropriately and fairly.”
The results
- No more spreadsheets to calculate payouts.
- Every crew member sees their own earnings in a private portal.
- Jobs worked, customer reviews, and hours all feed one plan.
- The ShareWillow team stayed hands-on through setup.
“Anytime you have the opportunity to bring people behind the fold and create some transparency, communicate the mission, vision, purpose, and tie cash or compensation to that based on performance, it just feels like such a no-brainer.”
