Ryan Shank
Founder, ShareWillow
Ryan Shank is the founder of ShareWillow. He has spent 15 years building software for businesses in the trades.
He founded PhoneWagon, call tracking for home services companies, which CallRail acquired.
Owners told him the same thing again and again. Leads and software weren’t the hardest part of running the business. Finding great people and keeping them motivated was. Ryan started ShareWillow to help owners reward great work with profit sharing, performance bonuses, and commission plans their techs can see every day.
He also hosts the ShareWillow Podcast, where he talks with owners of growing service businesses about margins, hiring, and performance pay.
How to Calculate Bonus Pay: A Step-by-Step Guide to Fair and Motivating Compensation
Find out how to calculate flat, percentage-based, performance, and profit sharing bonuses in ShareWillow's latest step-by-step guide.
How to Write a Bonus Letter: Templates and Examples
In this step-by-step guide, we tell you everything you need to know about writing a bonus letter and share templates and examples so you can write your own with ease.
9 Bonus Structure Examples Employees and Employers Love
Learn about 9 of the best employee bonus structures with ShareWillow's comprehensive guide.
HVAC Flat Rate Pay Plan: How a Multi-State Field Service Company Fixed a Formula That Paid Techs Below Hourly
An HVAC flat rate pay plan was quietly paying technicians less than hourly. Here's how one company fixed the formula and got techs to $32 an hour.
How to Pay HVAC Subcontractors: How a Growing HVAC Company Built One Labor-Cost Target for W-2 Techs and 1099 Subs
How to pay HVAC subcontractors fairly alongside W-2 techs: see how a growing 3-location HVAC company built one plan to hold labor cost near 20%.
Technician Pay Plans: How One Home Services Company's Techs Earned Up to 55% More on Commission Than Hourly
Technician pay plans compared: a home services company piloted commission against hourly pay for one week, and techs earned up to 55% more take-home pay.
The 23 Hours That Were Never Actually Worked
A multi-department HVAC company migrating off a manual payroll spreadsheet caught its new system quietly crediting non-job hours that were never worked, 71 hours corrected down to 48 for one technician alone. Here's how running two systems side by side caught the gap before it reached a paycheck.
The Best HVAC Software For Your Business In 2026
Our guide to HVAC business software covers key features, pricing, and customer reviews. Plus, we show you how to choose the best option for your company.
How to Increase HVAC Revenue Per Truck
This guide shows how to boost HVAC revenue per truck with technician incentives.
10 Tips to Fix Your HVAC Dispatching (And Stop Lighting Money on Fire)
Learn how to efficiently and profitably run your HVAC dispatching.
12 Field Service KPIs That Actually Drive Profit
Get our list of the 12 field service KPIs that boost efficiency, customer satisfaction, and your bottom line.
HVAC Commission Pay: How to Design a Plan That Drives Profit (Not Problems)
I've worked with over 200 service businesses to implement performance and commission-based pay, here's what I've learned about making it work.
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- From $1M to $8M: How One HVAC Owner Transformed His BusinessPodcast · Jul 29, 2025
- The $1M Power Washing Blueprint: 7 Lessons to Scale Any Service BusinessProfit Sharing · Jul 16, 2025
- Top HVAC Podcasts of 2025: The Best Listens for Owners and TechniciansGuides · Jul 16, 2025
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- How to Grow a Heating and Air Conditioning BusinessGuides · Mar 17, 2025
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- 10 HVAC Key Performance Indicators: What to Measure for SuccessGuides · Mar 14, 2025
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- How To Calculate Total Compensation: A Step-by-Step GuideIncentives · Mar 10, 2025
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- Discretionary vs Non-Discretionary Bonuses ExplainedArticle · Jan 28, 2025
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- How To Design an Effective Long-Term Incentive Plan For EmployeesIncentives · Jan 9, 2025
- Performance-Based Pay: Definition, Benefits, Challenges & TipsIncentives · Jan 6, 2025
- The Complete Guide to Short-Term Incentive PlansIncentives · Dec 15, 2024
- Incentives, Commissions, and Bonuses: What’s the Difference and Why It MattersIncentives · Dec 12, 2024
- Compensation Structures: How To Design Pay Systems That Drive SuccessIncentives · Dec 12, 2024
- Types of Compensation: A Comprehensive Guide to Attract and Retain Top TalentIncentives · Dec 10, 2024
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- Patrick Mahomes Signs $10 million Endorsement Contract with Logan Paul and KSI’s Prime HydrationArticle · Oct 30, 2024
- Average Bonus Percentage: An Industry GuideArticle · Apr 30, 2024
- The Annual Bonus Guide: Who, What, When, WhyArticle · Apr 30, 2024
- Everything You Need to Know About Bonuses: Types, Tax Implications, and TrendsArticle · Apr 30, 2024
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- How to Calculate Bonuses for Employees: The Complete GuideIncentives · Jan 17, 2024
- Performance Bonus: What, How, Why, Plus ExamplesIncentives · Jan 17, 2024
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Put the number in every tech's pocket.
Book a free call. We'll pull your numbers, show you what a performance pay plan would pay each tech, and what it would do to your average ticket and callbacks.
- See a custom plan built from your data
- Learn what hundreds of service businesses pay their top techs
- One-on-one with a plan specialist
ShareWillow has designed and implemented performance pay and incentive plans for hundreds of service businesses.
“I would 100% encourage people to do performance pay, and definitely partner with ShareWillow.”